UAP and Fullex have led the way in door hardware and security innovation within the industry for many years. And with the help of Corrie’s very own Sean Wilson, UAP and Fullex’s innovative designs will be showcased to listeners nationwide.
Our brand new adverts are the perfect way to educate consumers about high quality door hardware, focusing on UAP euro cylinders and Fullex multi point locks. To ensure the adverts reach as many of your customers as possible, it will be advertised on a variety of different networks over the course of the year.
What is the aim of the TV and radio adverts and how does it benefit you?
The purpose for our adverts is simple:
1. To connect you to your customers 2. Encourage customers to think more about their home security 3. Familiarise customers with the UAP and Fullex brand
The advert highlights the importance of making better choices with door security. Consumers are encouraged to ask their local installers and manufacturers for police approved UAP cylinders and Fullex multipoint locks when upgrading their door hardware.
As an installer of the UAP and Fullex range, this can help you stay ahead of competitors who don’t offer our locks.
As the advert says: “For home security that’s right up your street, ask your installer today for UAP and Fullex”
Why have we used Sean Wilson?
Sean Wilson is better known as Martin Platt who was on the nation’s favourite street for over 20 years, playing the part of Gail Platt’s ex-husband, and father to David Platt. Throughout his time on the soap, he became a household name.
Since leaving Coronation Street, he has appeared on many other TV series including Dancing on Ice, Silent Witness, Casualty, Doctors, Waterloo Road, as well as his own cookery TV series called The Great Northern Cookbook.
And now with Corrie’s very own Sean Wilson on board, listeners can associate the UAP and Fullex brand with a recognisable face and voice.
Our £300,000 TV Campaign
Starting 3rd July, we launched our brand new TV advert starring Sean Wilson. The advert is comedic and light hearted, but at the same time it highlights the serious issue of home security and the need to make sure your door is properly protected.
The adverts will consist of a 30 second and 10 second advert, and will be aired on around 200 different TV channels including:
At the end, viewers are pointed to www.UpgradeMyLocks.com. Here, they can find out more about UAP euro cylinders and Fullex multipoint locks, and know exactly what to ask for next time they get a new door.
Our £250,000 Radio Campaign!
That’s right! On Thursday 4th May 2017, we launched our brand new radio advert in a number of different locations around the UK.
Listen to our 30 second advert below:
Where will the radio adverts be broadcast?
Over the next year, the adverts will be shown in different areas each month: